What is the slogan of BYDFi?

Could you please clarify the meaning of "BYDFi" for me first? Assuming it's a cryptocurrency or financial institution, could you elaborate on the significance of their slogan? What message is the slogan intended to convey to potential investors or users? Is it focused on security, innovation, ease of use, or perhaps something else entirely? And lastly, could you provide a brief example of the slogan itself?