Why is Blue Nile so cheap?

I've been noticing that the price of Blue Nile seems unusually low compared to other cryptocurrencies in the market. Could you please explain what might be causing this? Are there any specific factors that are contributing to its low valuation? Is there potential for growth in the future, or are there concerns that might keep the price suppressed? I'm interested in understanding the reasons behind Blue Nile's current market position and what investors should consider before making a decision.