What are the disadvantages of triple bottom line?

Could you elaborate on the potential drawbacks of adopting the triple bottom line approach? It's often hailed as a holistic way to measure a company's performance beyond just financial profits, but surely there must be some challenges or limitations to consider when implementing this framework. How might it complicate decision-making processes or potentially lead to conflicting priorities between the three pillars of people, planet, and profit? Additionally, what are some of the common misconceptions or misapplications of the triple bottom line that businesses should be aware of?