Why is Web3 so popular?

Could you elaborate on the reasons behind the soaring popularity of Web3? What specific attributes or advancements have captured the attention of tech enthusiasts and investors alike, setting it apart from previous iterations of the web? Is it the promise of decentralized, secure, and user-centric platforms, or the potential for innovative applications and services that leverage blockchain technology? Additionally, how has the growing adoption of cryptocurrencies and NFTs contributed to the rise of Web3's popularity?