Can I set up a shop in the metaverse?

Can I really set up a shop in the metaverse? I've heard about the concept of virtual real estate and buying land, but how practical is it to operate a business in this digital space? Will customers be able to find my shop and make purchases seamlessly? What kind of challenges and opportunities does this present for entrepreneurs like me? Is there any specific technology or platform that I should be looking into to get started?