What is the best selling alcohol in China?

Can you elaborate on the factors that contribute to the popularity of the best-selling alcohol in China? Are there any specific brands or types of liquor that consistently rank high in sales? What are the cultural or societal norms that influence the consumption of alcohol in China, and how do they relate to the success of these top-selling products? Additionally, are there any recent trends or changes in consumer preferences that are impacting the alcohol market in China?