How can I buy online without getting scammed?

I'm curious, how does one navigate the treacherous waters of online shopping without falling victim to scams? With so many fraudulent websites and schemes lurking in the digital landscape, it seems like a daunting task to stay SAFE while making purchases online. Are there any reliable strategies or tips that can help safeguard our financial information and ensure that we're getting what we pay for? I'd love to hear your insights on this matter, as a professional in the field of cryptocurrency and finance.