When was PrimeXBT launched?

Could you please clarify for me the exact date of the launch of PrimeXBT? I'm curious to know when this particular cryptocurrency exchange first came into existence and what milestones it may have achieved since its inception. Was it launched during a particularly bullish or bearish market period? Did it have any notable competitors at the time of its launch, and how has it managed to differentiate itself in the crowded cryptocurrency space?