Can you keep gelato in the fridge?

Can you provide some insight on the proper storage method for gelato? I've heard conflicting opinions about whether or not it's advisable to keep gelato in the fridge. On one hand, some people argue that the cold environment helps preserve its creamy texture and flavor. On the other hand, others claim that the refrigerator can cause the gelato to become too hard or develop ice crystals. So, is it really necessary to store gelato in the fridge, or are there other viable options? And if so, what are the best practices for ensuring that gelato stays fresh and delicious?