What is so special about Moutai?

I'm intrigued, what makes Moutai so unique and sought-after? Is it the intricate brewing process, the rich history tied to its origins, or the unparalleled taste that sets it apart from other spirits? I'm eager to understand the nuances that make this Chinese liquor a treasured commodity in the world of spirits. Can you shed some light on the allure of Moutai and why it commands such a prestigious reputation?