Why is Lindt chocolate so expensive?

I've often wondered, why is Lindt chocolate so much pricier than other brands on the market? Is it the quality of the cocoa beans they use? The intricate crafting process that goes into each piece? Or is it simply a matter of branding and marketing? As a chocolate lover, I'm curious to know if the higher price tag truly justifies the indulgence. What sets Lindt apart from its competitors, and why are so many willing to pay a premium for it?