How do you get OVR on FIFA 23?

I'm curious about acquiring OVR in FIFA 23. Could you walk me through the process? What strategies or methods are typically used to increase a player's OVR rating in the game? Is it primarily dependent on skill and in-game performance, or are there other factors at play, such as purchasing certain items or upgrades? I'm eager to learn more about how to optimize my team's performance in FIFA 23, and improving OVR seems like a crucial aspect of that.