How do I find a reputable company?

I'm curious about how one can go about finding a reputable company in the world of cryptocurrency and finance. With so many options available, it can be overwhelming to determine which companies are trustworthy and reliable. Can you offer some guidance on what factors to consider when evaluating a company's reputation in this field? Is there a specific process or set of criteria that you recommend using? Additionally, are there any common pitfalls or scams that one should be aware of when searching for a reputable company? I'd appreciate any insights you can provide on this topic.