Why Uniqlo is better than H&M?

I'm curious to know, could you elaborate on why some people argue that Uniqlo is a superior brand to H&M? Is it due to the quality of their clothing, their pricing strategy, or perhaps their marketing efforts? Are there specific product lines or innovations that set Uniqlo apart? I'd love to hear your thoughts on this topic and how you think Uniqlo manages to stay ahead in the competitive retail market.