Is Zara better than H&M?

Is it fair to say that Zara offers a superior shopping experience compared to H&M? Do their fashion offerings, quality of materials, and customer service stand out in a way that justifies the often higher price tags? Or is it simply a matter of personal preference, where some shoppers may find Zara's fast-fashion allure more appealing while others prefer H&M's more accessible pricing? In your opinion, what are the key factors that differentiate these two popular retailers, and how do they ultimately impact the shopping decisions of consumers?