Why do people like gelato so much?

I'm curious to understand, why do people seem to have such a fascination with gelato? Is it simply the smooth, creamy texture that sets it apart from other frozen desserts? Or could it be the wide array of flavors that cater to everyone's taste buds? I'm intrigued by the popularity of gelato and would love to hear some insights on what draws people in and keeps them coming back for more.