Why is the Onitsuka Tiger so expensive?

I've noticed that the Onitsuka Tiger sneakers are priced significantly higher than many other brands on the market. Can you help me understand what sets them apart and justifies their premium price tag? Are they made with superior materials? Do they offer unique technological advancements? Or is it simply a matter of brand recognition and popularity driving up the cost? I'm curious to know the reasoning behind the Onitsuka Tiger's seemingly steep price point.