How much does it cost to buy HelloFresh?

I'm curious to know, how much does it typically cost to purchase HelloFresh? Are there any varying price points based on the meal plan or subscription length? I'm interested in understanding the overall cost structure before committing to this meal delivery service. Additionally, are there any discounts or promotions available for new customers or long-term subscribers? I'd appreciate any insight you can provide on the cost-effectiveness of HelloFresh compared to other similar services on the market.