Can I send a WoW Token to a friend?

Hello, I have a question about the WoW Token. I'm wondering if it's possible to send a WoW Token to a friend. I've seen that you can buy and sell them on the Auction House, but I'm not sure if there's a way to directly transfer them to another player. Is this something that's possible? If so, how would I go about doing it? I'd really appreciate any help or advice you can offer. Thanks!