How to list on OTC Pink?

Could you please explain the process of listing a company on OTC Pink in detail? As someone new to the cryptocurrency and finance industry, I'm curious about the steps involved and what requirements need to be met. Additionally, I'd like to know what benefits a company can expect to gain from being listed on OTC Pink. Is it a suitable platform for small and mid-sized businesses, and what are the associated costs and risks? Thank you for your time and expertise.