Why is Uniqlo so popular?

So, I've noticed that Uniqlo has become incredibly popular in recent years. What is it about this clothing brand that has captured the hearts and minds of so many consumers? Is it the quality of their products, the affordability, the trendy designs, or something else entirely? I'm genuinely curious to know what sets Uniqlo apart from its competitors and what drives people to keep coming back for more. Can you shed some light on the reasons behind Uniqlo's widespread popularity?