Why is Louis Vuitton better than Gucci?

So, why do some people argue that Louis Vuitton is the superior luxury brand compared to Gucci? Is it simply a matter of personal preference, or are there tangible reasons behind this belief? For instance, does Louis Vuitton offer a higher quality of craftsmanship, more exclusive designs, or a more storied history that sets it apart? Additionally, how do their pricing strategies and marketing tactics differ, and do these factors contribute to the perception of one brand being better than the other? Ultimately, is there a definitive answer to this question, or is it simply a matter of individual taste?