What is the new name for kimchi?

Excuse me, could you please clarify something for me? I came across a mention of a new name for kimchi, and I'm quite intrigued. I'm wondering if you could enlighten me on what exactly this new name is? Is it a regional variation, a creative renaming by a particular chef or brand, or perhaps a new trend in the culinary world? I'm genuinely curious to learn more about this, so any insights you can provide would be greatly appreciated.