Why does Tidal pay so much?

Could you elaborate on why Tidal, the music streaming service, chooses to pay artists and musicians such high royalties compared to other platforms like Spotify or Apple Music? Is it a strategic move to attract more exclusive content and artists to their platform, or do they have a different business model that allows them to offer these higher payments? Additionally, how do these payments impact the overall financial health of Tidal and the artists they collaborate with?