Why is Disney allowing Winnie the Pooh: Blood and Honey?

Could you please elaborate on the decision behind Disney allowing the production of 'Winnie the Pooh: Blood and Honey'? It seems to be a stark contrast to the family-friendly image that Disney has cultivated over the years. Is this a sign of a shift in their content strategy, or is there a specific reason for this particular project? We're curious to understand the thought process behind this decision and how it aligns with Disney's brand values.