What is the CAC cost?

Could you please elaborate on what you mean by "CAC cost"? Is it referring to the Customer Acquisition Cost, a metric commonly used in business to measure the cost of acquiring a new customer? If so, CAC cost refers to the total marketing and sales expenses incurred to acquire a new customer, divided by the number of new customers acquired during that period. It's an important metric for businesses to track as it helps them understand the efficiency of their marketing and sales efforts and determine whether they're spending too much or too little to acquire new customers. Is this what you were referring to?