Should CLV be high or low?

When it comes to the question of whether the Customer Lifetime Value, or CLV, should be high or low, it's important to consider the context and goals of your business. On one hand, a high CLV indicates that customers are willing to spend more money with your company over an extended period of time, which can be a strong indicator of customer loyalty and satisfaction. However, a low CLV may suggest that customers are not finding enough value in your products or services to justify continued spending. Ultimately, the ideal CLV will depend on your specific business model and goals. For example, if you're a subscription-based business, a high CLV may be crucial to maintaining profitability. On the other hand, if you're a low-cost provider, a lower CLV may be more appropriate. The key is to carefully analyze your customer data and determine what CLV range is most beneficial for your business.