Why do people buy neon?

Could you elaborate on the reasons why individuals might be inclined to invest in neon, a seemingly niche aspect of the cryptocurrency landscape? Are there specific use cases or benefits that neon offers that make it an attractive option for investors? Additionally, are there any potential risks or drawbacks that potential buyers should be aware of before making a decision to invest in neon? Understanding these factors could help provide a more comprehensive picture of the motivations behind purchasing neon.