Why is neon so popular?

Could you please elaborate on why neon has become such a popular choice among cryptocurrency enthusiasts? Is it due to its unique technology, potential for growth, or perhaps its strong community support? I'm particularly curious about what sets it apart from other cryptocurrencies and what makes it stand out in such a crowded market. Additionally, could you discuss the potential challenges and risks associated with investing in neon, and how investors can mitigate these risks to maximize their returns?