What colour is kawaii?

I understand that the question "What colour is kawaii?" is somewhat of a unique inquiry, as "kawaii" is a Japanese term that describes something as cute or adorable, rather than a specific colour. However, I'm curious to know if you're asking about the prevalent colours associated with kawaii aesthetics or if you're seeking a more abstract answer. In terms of prevalent colours in kawaii culture, pastel shades such as pink, blue, purple, and yellow are often seen as embodying the kawaii aesthetic. These colours are typically associated with cuteness, innocence, and sweetness, which are all characteristics that kawaii culture strives to embody. But if you're looking for a more abstract answer, I'd say that kawaii, as a concept, is not limited to any one specific colour. Instead, it's a feeling or emotion that can be evoked through a variety of means, including colour, shape, and design. So, while pastel shades may be commonly associated with kawaii, the true essence of kawaii lies in the ability to evoke feelings of cuteness and charm, regardless of the specific colours or elements used.