Who uses customer lifetime value?

Who exactly utilizes the concept of customer lifetime value in the realm of cryptocurrency and finance? Is it primarily employed by blockchain startups seeking to maximize their user retention strategies? Or do established financial institutions also leverage this metric to evaluate the long-term profitability of their digital asset offerings? Additionally, how does the adoption of customer lifetime value differ across various sectors within the cryptocurrency and finance landscape, such as exchanges, wallets, and decentralized finance platforms?