Why is Pocky so addictive?

I'm curious, why do so many people find Pocky so incredibly addictive? Is it the unique combination of crispy biscuit sticks and smooth chocolate coating that keeps us coming back for more? Or could it be the satisfying crunch and melt-in-your-mouth sensation that Pocky provides? Additionally, is there a psychological factor at play, where the act of dipping and sharing Pocky with others creates a sense of camaraderie and enjoyment? I'd love to know your thoughts on what makes Pocky such a universally loved and addictive snack.