Why is Lavazza coffee so expensive?

Could you explain to me why Lavazza coffee is priced so much higher than other coffee brands on the market? Is it due to the superior quality of the beans they use, the unique blending process, or perhaps their extensive marketing efforts? Are there any specific factors that contribute to the higher cost of Lavazza coffee, and are they worth the additional expense for the average coffee drinker? I'm curious to understand the reasoning behind the pricing and if there's a noticeable difference in taste and quality compared to other brands.