What is Bidr?

Can you tell me more about Bidr? I've heard it mentioned in the world of cryptocurrency and finance, but I'm not entirely sure what it is. Is it a new type of digital currency? A decentralized platform for transactions? Or perhaps a unique service that utilizes blockchain technology in some way? I'm curious to learn more about its purpose, how it works, and what sets it apart from other similar offerings in the market. Can you provide me with a concise yet informative description of Bidr?