What is so special about Illy coffee?

I'm curious, what sets Illy coffee apart from the rest? Is it the unique blend of beans, the meticulous roasting process, or perhaps the way it's packaged and presented? I've heard so much about its superior taste and quality, but I'm eager to understand what truly makes Illy coffee stand out in the crowded coffee market. Can you elaborate on the specifics that contribute to its exceptional flavor and reputation?