What happened to Kirkland brand coffee?

Can you elaborate on the current status of the Kirkland brand coffee? Have there been any changes in their production process, availability, or perhaps even a shift in consumer preferences that has impacted their market position? Are there any notable challenges or successes that the brand has faced in recent times? It's intriguing to understand the trajectory of a popular brand like Kirkland coffee, and how it's fared in the ever-evolving coffee market.