What is the most premium coffee brand?

I'm curious, could you please shed some light on the most premium coffee brand out there? I'm looking for something that stands out in terms of quality, taste, and perhaps even exclusivity. What are the key factors that make a coffee brand premium, and which one do you consider to be the crème de la crème of the coffee world? Is it the sourcing of the beans, the roasting process, or the overall experience that sets it apart? I'm eager to learn more about this esteemed coffee brand and why it holds such a prestigious position in the market.