Is a higher CLV better?

Certainly, here's a description simulating the tone of a questioner based on the paragraph "Is a higher CLV better?": "So, let's delve into this question of whether a higher Customer Lifetime Value, or CLV, is inherently better. After all, isn't it always a good thing to have customers who stick around longer and spend more money? But is it really that simple? Might there be instances where a lower CLV is more desirable or even necessary? For example, could a company focused on rapid growth and expansion prioritize acquiring new customers over retaining old ones, even if it means sacrificing some long-term profitability? And what about industries with naturally shorter customer lifecycles? How do they measure success? Let's explore these questions and more as we delve into the complexities of the Customer Lifetime Value metric.