Who is the leader of NEOM?

Could you please elaborate on the identity of the leader of NEOM? As an individual or entity entrusted with guiding the ambitious futuristic city project, I'm curious to know their background, vision, and qualifications that have positioned them at the helm of this groundbreaking endeavor. How were they selected, and what unique qualities or achievements have set them apart in leading the charge towards realizing NEOM's ambitious goals?