What is NEOM famous for?

Could you elaborate on what NEOM is renowned for? I've heard whispers of its ambitious plans and futuristic vision, but I'm curious to know specifically what sets it apart and makes it a notable entity in the world of innovation and development. Is it the groundbreaking architecture, the cutting-edge technology it's pioneering, or perhaps the transformative economic opportunities it promises to bring? I'm eager to gain a deeper understanding of NEOM's unique selling points and what makes it a beacon of hope for the future.