Why is Ripple so low?

I've noticed that the price of Ripple has been relatively low compared to other major cryptocurrencies. Can you explain what factors might be contributing to this? Is it a matter of market sentiment, or are there underlying issues with the technology or the company itself? Additionally, what are the prospects for Ripple in the long-term? Could we see a significant increase in value, or is this low price point more of a reflection of the current state of the cryptocurrency market as a whole?