Is Verizon really giving free phones?

I've heard rumors that Verizon is offering free phones to customers, but I'm not sure if it's true. Can you clarify if Verizon is indeed offering free phones, and if so, what are the conditions and requirements to qualify for this offer? Are there any hidden fees or catches that I should be aware of? I'm interested in learning more about this offer and if it's genuinely a good deal for potential customers.