What is so good about NEOM?

So, tell me, what exactly is the allure of NEOM? What sets it apart from other ambitious projects in the world of finance and technology? Is it the innovative vision of a futuristic cityscape, the potential for economic growth and diversification, or the promise of sustainable development and environmental stewardship? I'm eager to understand what makes NEOM such a compelling investment opportunity and what role it could play in shaping the future of finance and cryptocurrency.