Is customer lifetime value good or bad?

When it comes to customer lifetime value, is it a metric that should be embraced or avoided in the world of cryptocurrency and finance? On one hand, it offers a glimpse into the potential profitability of a customer over the long term, which could inform strategic decisions and investments. On the other hand, does it risk oversimplifying complex relationships and behaviors, potentially leading to misguided strategies? What are the pros and cons of using customer lifetime value in this industry, and how can it be leveraged effectively?