How did they get permission to make Winnie the Pooh blood and honey?

Excuse me, could you please elaborate on the controversial topic of creating a product featuring Winnie the Pooh with a blood and honey theme? How did the creators manage to obtain permission to produce such a potentially offensive item, especially given the beloved status of the character among audiences of all ages? Was there any backlash or pushback from fans or copyright holders that had to be navigated during the development process?