Is Trek phasing out Bontrager?

I've been hearing rumors that Trek is phasing out Bontrager, their in-house brand of bike components. Is this true? I've always been a fan of Bontrager products, and I'm curious about the future of the brand. Could you shed some light on this matter? Are there any changes to Trek's product lineup that we should be aware of? And if Bontrager is indeed being phased out, what does this mean for current and future customers who rely on their high-quality bike parts?