Why is everyone drinking boba?

I've noticed a recent surge in popularity of boba drinks, and I'm curious to know what's driving this trend. Is it simply a matter of fashion, or is there something more substantial behind the craze? Are there specific flavors or ingredients that are particularly appealing to consumers? And how has the rise of boba shops impacted the broader food and beverage industry? I'm eager to gain a deeper understanding of this phenomenon and why it seems to have captured the attention of so many people.