Why is Ava so popular?

Can you tell me, why is Ava, the cryptocurrency platform, enjoying such widespread popularity? Is it due to its innovative technology? Perhaps its user-friendly interface? Or is it the diverse range of features it offers, such as its advanced security measures and fast transaction speeds? Additionally, has Ava's popularity grown due to its strategic partnerships and collaborations with other companies in the industry? I'm curious to understand the reasons behind Ava's growing appeal in the cryptocurrency market.