Why did Disney get rid of Winnie-the-Pooh?

Could you elaborate on the recent news that Disney has reportedly decided to distance itself from Winnie-the-Pooh? Is there a specific reason behind this decision, or is it simply a matter of rebranding and focusing on other properties? Are there any concerns about the character's association with controversial topics or themes? And how do you think this move will impact fans of the beloved character and the broader franchise?