Is Pandora jewellery still popular?

I'm curious, have you noticed any recent trends in the popularity of Pandora jewellery? Are people still excited about their unique charm bracelets and customizable designs, or has the market moved on to other jewellery brands and styles? I'm interested to hear your thoughts on whether Pandora jewellery remains a sought-after choice among consumers, and if so, what factors contribute to its enduring appeal.